Azzurri Group
Big flavours. One Group
The Azzurri Group is one of the UK’s largest and most successful hospitality platforms. We operate two leading national Italian full service brands, Zizzi and ASK Italian; the UK’s leading quick-service Italian, Coco di Mama; Ireland’s renowned fast-casual Mexican chain, Boojum; and most recently the world famous, ‘mind-blowing’ fried chicken brand, Dave’s Hot Chicken. We also own Openr, an innovative tech start-up providing a product, pricing and order management technology platform.
6
Brands
15M+
Meals annually
240+
Restaurants & stores
~6,000
People

Purpose & Vision
Our Purpose:
To build better food businesses that sustain happy, healthy lives.
Our Vision:
We’re serving better, with food businesses that nourish the needs of our people, our customers, our partners, and our planet.

Our manifesto
We have a vision for a world where food businesses are better.
Better at being honest and truthful. Better at investing in people and communities. Better at taking risks to find out what works, so that we can hand on heart say we’ve done our bit to build better food businesses that sustain happy, healthy lives.
We’ll need to work together and believe in each other to get this right. To ask for help when we’re stuck, to talk through the times when we get it wrong and to be there for each other when it gets tough. We might even have a little fun along the way too!
But if we do succeed, if we do create a world where food businesses truly nourish the needs of people and planet, we’ll all be thriving for years to come. Because better food businesses means better opportunities for people. It means better care for our planet’s resources. It means a better future for everything and everyone.
This is how we’re Serving Better. And we won’t give up until we get there.

Making Every Meal Memorable
Across all of our businesses we focus on what really matters to our customers – a memorable experience, high-quality food, great people, and beautifully designed restaurants and stores. The service is personal, the food delicious and the whole experience leaves you wanting more.
Senior Leadership Team

Steve Holmes
CEO

Lindsay Dunsmuir
CFO

Kieran Pitcher
Property Director

Pia Fairhurst
Creative Director

Celia Good
Head of People

Jim Hingston
Digital & Tech Director
Ready to join us?
We’re always looking for passionate people who want to help build better food businesses.
