For us, it all starts with bringing people together over good food. We know that how we source, cook and serve that food affects far more than what’s on the plate: it affects our teams, our communities and the planet we share. That’s why we’re proud to introduce our refreshed “Recipe for a Better Future”, our sustainability strategy and commitment to doing business the right way. It’s built on three pillars -Farm, Fork and Future-, and covers every step of our journey, from the ingredients we source to the meals we serve and the lasting difference we want to make.
To support our strategy, we have also begun developing a Climate Transition Action Plan (CTAP) in partnership with Zero Carbon Forum, a non-profit organisation that is accelerating net-zero efforts in the UK hospitality and brewing industry. Over the next 12 months, we will develop a Science Based Targets initiative (SBTi)-aligned roadmap to help us achieve our target of Net Zero: as we receive this data, we will refine some of our commitments to reflect the milestones we need to achieve to deliver our ambition.
Find out more about each pillar below, or take a deeper look at our goals and progress in our annual Sustainable Dining Report.

“Farm” focuses on upstream supply chain engagement, agricultural emissions, land-use change, biodiverse landscapes, and supplier collaboration. As most food-sector emissions come from Scope 3 purchased goods, this pillar plays a crucial role in achieving SBTi and FLAG-aligned reductions. It includes supplier climate engagement programmes, regenerative agriculture initiatives and soil carbon improvements.

“Fork” focuses on influencing customer and consumer choices through menu engineering, product redesign, waste minimisation, and behavioural nudges. These interventions target Scope 3 emissions, particularly those from purchased goods, product lifecycles, and customer interactions, and are critical because demand-side actions often yield high-impact reduction at relatively low cost.

“Future” encompasses the operational backbone of the organisation, emphasising renewable electricity procurement, kitchen electrification, building efficiency and logistics optimisation. This is where significant Scope 1 and 2 reductions occur. Achieving these reductions requires capital planning, governance changes, improved data accuracy, and integration of climate criteria into investment decisions, ensuring that operational emissions steadily decline in line with near-term carbon targets.

Our 2025 dining report sets out how we’re building a more responsible, transparent and sustainable business across all our brands.

This year has been especially exciting, as we celebrate continued growth and expansion among our existing offer, whilst incorporating two new businesses - Boojum and Dave’s Hot Chicken.

Our Sustainable Dining Report, which serves as an update on our Recipe For A Better Future goals, our framework for impact against three core pillars, People, Planet and Plate. It has been a year since we have reframed our impact following this framework and we have much to share.